A format for creating systematic mash-ups to generate many wide-ranging ideas is known as a Creative Matrix.
It is a concept ideation technique used in UX and Interaction Design.
Quick guide to building a Creative Matrix:
- On a whiteboard, draw a large grid, with no more than 5 rows and 5 columns, then identify each column headings, whether by categories or personas.
- For the rows, identify enablers, such as technological, cultural, etc.
- Invite various teams from different disciplines within the company and have them work simultaneously, filling each cell with ideas.
- Think about the intersections of these, writing one idea per sticky note (name, description, etc.)
- This exercise should not take more than 15 minutes, however the team members should be encouraged to generate as many ideas as possible during this time.
![](https://traveldesignjournal.com/wp-content/uploads/2019/08/jose-alejandro-cuffia-KSruiLauf_U-unsplash-1024x678.jpg)
Among the many benefits for using a Creative Matrix are:
- It’s great for “mining” market opportunities
- Facilitates greater collaboration among various teams
- Promotes divergent thinking
- Helps respective team members generate a wide variety of ideas quickly